This briefing document reviews the core concepts, systems, and strategic implications of Brand Intelligence AI and its foundational B.E.E.A.T. framework, drawing from the provided sources. I. The AI-Native Brand Revolution Brand Intelligence AI, architected by Adrian TRUFiT McKenzie, is presented as the “adaptive cognition core powering the future of branding, marketing, and sales in an AI-Native World.” It fundamentally shifts the paradigm from traditional marketing focused on “eyeballs” to “anchoring meaning,” ensuring a brand “remains intact, alive, and impossible to ignore” by providing a “better signal” rather than just better ads. Central to this system is the B.E.E.A.T. framework (Brand, Experience, Expertise, Authoritativeness, Trustworthiness), an evolution of Google’s E-E-A-T guidelines,…
